If you want to create your own explainer video, then there are certainly a few things that you need to think about. The first thing you need to write is your script. When you have your script ready, you will be able to create your video around it and this is a great way to make sure that you don’t get stuck when it comes to ideas. When you are writing your script, you need to make sure that is between 30-40 seconds long. This is the ideal video length if you really want to grab your viewer’s attention, and it will also allow you to pack as much information as possible into your video without having to spread it all across a few minutes.
The Video Creation Process
Once you have your script, you then need to think about your video. Are you going to film it yourself? Are you going to use animation software? Or are you going to use a mixture of the two? Animation videos are great at explaining your services and they remain to be a great way to grab your viewer’s attention. If you’re going to use animation, try and add a little humour, entertain your viewers and make them want to keep watching. It is easier than you’d think!
Simplicity is Key
When creating your explainer video, you need to remember that simplicity really is the key to success. It is understandable that you really want to get your point across to your users, but that doesn’t mean that you need to sound professional every step of the way. Pack in as much information as you can but keep your sentence structure simple and easy to read. Don’t worry about using synonyms and other related sentence boosters, and remember that your user will only have a few seconds to read the text on the screen.